Riad Chichi

A guide to Morrocan tourism

Unlocking the Magic of Morocco: A Road-tripping Adventure Through the Country’s Best Accommodations!


Morocco is a mystical land that seems to have been blessed by the gods, with its beautiful landscapes, stunning architecture, and welcoming people. It is a country full of surprises, with its hidden gems, diverse cultures, and fascinating history. One of the best ways to experience this North African country is on a road trip adventure, discovering its best accommodations while enjoying the scenic views of the Atlas Mountains, the desert, and the coast.

Starting with Marrakech, the capital of Morocco, also known as the “Red City,” with its vibrant souks, beautiful palaces, and bustling atmosphere. Here, visitors can experience the authentic Moroccan way of life by staying in traditional riads, old houses converted into luxury guesthouses, and boutique hotels. These hidden gems are usually located in the maze-like Medina of Marrakech, offering a peaceful retreat from the chaotic outside world. Places like the Riad Kheirredine, Riad Farnatchi, and La Sultana Marrakech stand out with their luxurious facilities, unique designs, and outstanding service.

The road trip continues towards the mountains, where the landscapes become more dramatic and breathtaking. Visitors can stay in cosy Berber lodges, which are usually built with natural materials and offer a stunning view of the Atlas Mountains. Places like the Kasbah Bab Ourika near the Ourika Valley or the Domaine de la Roseraie in the Ouirgane Valley offer peace and tranquillity while exploring the natural surroundings.

The Moroccan coast is also a must-visit destination for travellers, with its Mediterranean and Atlantic shores offering a unique blend of cultures, languages, and cuisine. The seaside town of Essaouira is known for its laid-back vibe and bohemian atmosphere, with its white-washed houses, narrow alleyways, and sandy beaches. The Villa de l’Ô is a hidden gem here, with its stylish and sophisticated rooms, fantastic ocean views, and excellent service. Another coastal gem is the boutique hotel L’Heure Bleue Palais, located in the charming town of Moulay Bousselham, with its stunning views of the lagoon, exquisite cuisine, and impeccable service.

Morocco is a land of wonders and contrasts that can capture the hearts and minds of any traveller. Its accommodation options are a mirror of its identity, diversity, and creativity, offering unique experiences that cannot be found anywhere else in the world. A road trip through Morocco is an excellent way to unlock the magic of this country, and choosing the best accommodation options can make this adventure an unforgettable experience.