Riad Chichi

A guide to Morrocan tourism


From Old Town to Modern Chic: The Evolution of Riads in Morocco

Riads, traditional Moroccan houses built around a central courtyard or garden, have evolved over centuries, blending the country’s rich cultural and architectural heritage with contemporary tastes and lifestyles.

Old Town riads, located in the heart of the medinas (old towns) of cities such as Marrakesh, Fes, and Rabat, reflect a traditional way of living that dates back to the 13th century. These homes were often built by wealthy merchants or aristocrats as private residences, with thick adobe walls and small windows to keep the interior cool in summer and warm in winter. The central courtyard, known as a “dikka,” was usually open to the sky with a fountain or a small pool in the middle, providing a quiet and sheltered retreat from the bustling streets outside.

As Moroccan cities expanded and modernized in the 20th century, many riads fell into disrepair or were abandoned. However, in recent decades, there has been a renewed interest in restoring these historic structures, both as private homes and as boutique hotels, as travelers seek an authentic and intimate experience of Moroccan culture.

Several factors have contributed to the evolution of riads from old town relics to modern chic retreats. One of them is the growing appreciation for traditional Moroccan craftsmanship and materials, such as zellige tiles, tadelakt plaster, and cedar woodwork. These elements are often integrated into the restoration process, along with modern amenities like air conditioning, wifi, and luxurious bathrooms.

Another trend in riad design is the fusion of Moroccan and global aesthetics, creating a distinctive style that blends local art, textiles, and furnishings with contemporary design elements. Many riads feature a mix of traditional and modern art, with colorful kilims, intricate mosaics, and bold paintings or sculptures by Moroccan artists.

A third factor driving the evolution of riads is the emphasis on sustainability and social responsibility. Many owners and operators of riads are committed to minimizing their environmental impact and supporting local communities. They use eco-friendly products and practices, such as solar panels, rainwater harvesting, and composting. They also source their food and supplies from nearby markets and collaborate with local artisans and craftsmen to preserve traditional skills and heritage.

Today, riads cater to a wide range of travelers, from budget backpackers to luxury seekers, but they all share a common appeal: a glimpse into the history, culture, and hospitality of Morocco. By combining the best of the past and the present, from old town charm to modern chic, riads have become an essential part of the Moroccan experience and a symbol of the country’s enduring allure.