Riad Chichi

A guide to Morrocan tourism

Exploring Morocco’s Rich Cultural Heritage: A Guide to Cultural Tourism

Morocco is a country rich in cultural heritage and history. It is a land of old traditions and customs, where the past is celebrated and preserved through the arts, architecture, and rituals. Morocco’s cultural heritage sites are some of the most magnificent in the world and attract millions of tourists annually.

Cultural tourism in Morocco offers a unique opportunity to experience the depth and richness of this country. From the stunning architecture of the cities and villages to the vibrant music and dance performances, Morocco’s cultural heritage is a treasure trove waiting to be explored. Here’s a guide to some of the best cultural destinations in the country.


Marrakech is a city that is rich in history and culture, and it is no surprise that it is considered one of the top cultural destinations in the world. The city’s historic center, the Medina, is a UNESCO World Heritage Site, and it is brimming with architectural wonders such as splendid palaces, ancient mosques, and exquisite gardens.

The famous Koutoubia Mosque is a must-visit attraction, towering over the city with its elegant minaret. The Bahia Palace, the Saadian Tombs, and the Ben Youssef Madrasa are other architectural wonders to explore in Marrakech. The city is also renowned for its traditional souks, where visitors can shop for a variety of souvenirs like carpets, lamps, textiles, and jewelry.


Chefchaouen, located in the Rif Mountains, is a picturesque town known for its distinctive blue-colored buildings. The town is a hidden gem and offers a unique cultural experience with its traditional markets, local handicrafts, and spectacular views of the rugged mountain landscape.


Essaouira is a coastal city on Morocco’s Atlantic coast and is a UNESCO World Heritage Site, renowned for its 18th-century fortified walls and bustling harbor. The city is an important cultural center for Gnawa music, a unique type of traditional music that blends African, Arabian, and Berber styles.

The city is well-known for its bustling markets, seafood cuisine, and street musicians. Visitors can also attend the annual Gnaoua Festival, which is a four-day music festival that celebrates the traditional music of the region.


Fes is one of the oldest cities in Morocco and has been recognized as a UNESCO World Heritage Site. The city is known for its medieval medina, which is one of the world’s largest and most well-preserved medieval Islamic urban centers, featuring stunning architectural buildings, such as the Al-Qarawiyyin Mosque and the Bou Inania Madrasa.

The city is also renowned for its traditional Moroccan handicrafts such as ceramics, leather goods, and fabrics. Visitors can take a workshop to learn how some of these handicrafts are made.


Morocco is a cultural heritage treasure, and its cultural tourism industry is rapidly expanding as a result. Visitors can explore the country’s rich cultural heritage by visiting its cities, villages, and historical sites. Morocco’s traditional music, dance, and cuisine are also essential components of the country’s cultural tourism offering. Overall, cultural tourism in Morocco is an excellent way to experience Morocco’s unique cultural heritage and truly immerse oneself in the country’s rich history and traditions.