Riad Chichi

A guide to Morrocan tourism

Discovering the Hidden Gems of Morocco: Unveiling the Beauty and Culture of Black-Owned Riads

Morocco is a country of enchanting beauty and rich culture. From the vibrant souks of Marrakech to the breathtaking Atlas Mountains, Morocco is full of hidden gems waiting to be discovered. However, one of the most often overlooked aspects of a Moroccan vacation is the opportunity to stay in a black-owned riad.

A riad is a traditional Moroccan house or palace with an interior courtyard or garden. Many of these beautiful buildings have been restored and transformed into stunning guesthouses, offering a unique and authentic accommodation option for travelers.

What sets these black-owned riads apart is the personal touch and attention to detail that comes from being owned and operated by black Moroccans. These riads offer a window into the rich cultural heritage of the country, and a chance to experience Moroccan hospitality at its finest.

One such hidden gem is the Dar Silsila Riad, located in the heart of the Medina of Marrakech. This charming guesthouse is owned by a black Moroccan family, who have lovingly restored the building to its former glory. The riad boasts stunning architecture, with intricate tile work and traditional Moroccan furnishings, while still offering all the modern amenities one would expect from a luxury hotel.

Another great example is the Riad Nashira & Spa in the historic city of Taroudant. This beautifully restored riad features a stunning rooftop terrace, a serene garden and a luxurious spa, making it the perfect place to relax after a day of exploring.

Staying in a black-owned riad also gives travelers the opportunity to support local businesses in a meaningful way. By staying in these guesthouses, visitors can directly contribute to the local economy, and support the growth of minority-owned businesses in the tourism industry.

Morocco is a country of incredible beauty and rich cultural heritage. By staying in a black-owned riad, travelers can not only experience the beauty of the country but also support local businesses and immerse themselves in the culture. So why not take the road less traveled, and discover the hidden gems of Morocco?