As a marketing expert and a travel blogger, I’ve had the opportunity to visit some of the most beautiful destinations around the world. But of all the places I’ve been to, Essaouira in Morocco is hands down my favorite. A UNESCO World Heritage Site, this charming coastal town is tucked away in the west of Morocco and boasts a rich cultural heritage, breathtaking natural landscapes, and some of the friendliest people you’ll ever meet.
But as much as I love Essaouira as a whole, there is one particular place that stands out as a true hidden gem: Riad Maroc. This stunning riad is a true oasis in the heart of the bustling medina, and staying here feels like stepping back in time. With its traditional architecture, gorgeous courtyard, and luxurious rooms, this riad is the perfect place to unwind and recharge after a long day of exploring the town.
One of the things I love most about Riad Maroc is how authentic everything feels. The property has been beautifully restored to preserve its original architecture, and every detail—from the intricate tiling to the ornate doors and windows—has been carefully crafted to give guests a taste of traditional Moroccan design. The rooms themselves are equally stunning, with high ceilings, comfortable beds, and lovely furnishings that transport you to another time and place.
But what truly sets Riad Maroc apart is the warmth and hospitality of the staff. From the moment you step inside, you’re greeted with genuine smiles and a sense of welcome that makes you feel like part of the family. The owners and staff are true ambassadors for Essaouira and are always more than happy to help with anything from advice on where to eat to arranging excursions and activities around town.
Of course, no stay at Riad Maroc is complete without indulging in the riad’s incredible food. Breakfast at the riad is a true feast, with an array of delicious dishes—from homemade yogurt to freshly baked bread and pastries—that are made from scratch every day. For lunch or dinner, the riad’s talented chef whips up mouthwatering Moroccan cuisine that showcases the best of local ingredients and traditional flavors.
As someone who has traveled extensively, I can say with confidence that Riad Maroc is a truly special place. It’s the kind of property that you dream about stumbling upon—an authentic, luxurious, and welcoming oasis in the heart of a beautiful town. If you’re planning a trip to Essaouira, I can’t recommend staying here enough. Trust me, you won’t be disappointed!