Riad Chichi

A guide to Morrocan tourism

Beyond the Riads: Exploring the Hidden Gems of Morocco’s Most Beautiful Cities


When most people think of Morocco, they likely conjure up images of ancient, labyrinthine medinas, bustling souks, and ornately decorated riads. And while these are certainly highlights of any visit to the North African country, there is so much more to discover beyond the obvious tourist traps.

If you’re looking to delve deeper into Morocco’s fascinating culture and history, consider exploring some of the country’s lesser-known gems. Here are just a few suggestions for where to start:

– Chefchaouen: Often referred to as the “Blue City,” this idyllic town nestled in the Rif Mountains is known for its striking blue-washed buildings that seem to blend seamlessly into the landscape. Spend a day wandering through its narrow, winding streets and taking in the stunning views from its hilltop vantage points.

– Essaouira: Located on Morocco’s Atlantic coast, this charming seaside town is a favorite among surfers and kiteboarders, thanks to its reliable wind and waves. But even if watersports aren’t your thing, there’s plenty to see and do here, from exploring the historic fortress walls to browsing the local art galleries and craft stalls.

– Volubilis: For a taste of Morocco’s ancient Roman past, head to the well-preserved ruins of Volubilis, which date back to the 3rd century BCE. Located just a few kilometers outside the city of Meknes, the site offers a fascinating glimpse into the country’s rich history and architectural legacy.

– Amizmiz: Nestled in the foothills of the High Atlas Mountains, this small market town is beloved by hikers and nature enthusiasts for its stunning scenery and pristine vistas. Spend a day exploring the surrounding hills and valleys, or simply take in the rustic charms of the town itself.

Of course, these are just a few of the many hidden gems waiting to be discovered throughout Morocco. Whether you’re a culture vulture, an outdoor adventurer, or simply a curious traveler, there’s no end to the fascinating places and experiences that this vibrant country has to offer. So why not venture beyond the riads and explore the true heart of Morocco?